Instagram is the social network of visuals par excellence. It is perfect for any business whose marketing is based on visuals.
It is for this reason that several restaurants are trying to find out how to use Instagram to attract more customers.
Indeed, it is a very powerful visual marketing strategy if you know how to use Instagram for your restaurant.
In this article, we will provide you with 9 tips for using Instagram well for your restaurant.
Properly Categorize The Account:
The first tip for using Instagram well for your restaurant is to clearly indicate what is the sector of activity of your Instagram account.
In the account definition, indicate that your profile is related to the concept of food or food.
In fact, this application works like a search engine.
To take advantage of Instagram bots, send a clear and concise signal about your category.
To access your account statistics and related data, the trick is to upgrade your profile to Professional.
Thanks to the figures obtained, you can understand which factors need to be improved.
Create a Brand Identity:
There are quite a few accounts on Instagram that compete with yours.
To do this, highlight your strengths by following consistent editorial and graphic lines to generate enthusiasm for your goals.
In this way, the customer can easily identify you and recognize themselves in you.
Is there a common style for communication? To find out, try asking yourself the following questions:
- What is your message?
- What tone to use?
- The style of visuals?
- Which formats to adopt?
- Your values โโand your struggles?
Take the example of Pokawa who is in the process of drill on instagram with its varied and authentic publications.
Humanize The Account:
Besides showing your products and menus, it is also recommended to show who is behind the magic of your menus.
So you can show your:
- Chefs
- Customers
- servers
Take the example of bigmamma which shows pizzaiolos to give an overview of what is happening โbackstageโ.
Improve the Quality of Visuals:
Everything on Instagram goes through visuals. Without the possibility of tasting your specialty, Internet users only have a visual part to get an idea of โโthe quality of your restaurant.
Post high quality photos to promote your restaurant using Instagram.
You can count on an expert to organize your shoot. It also relies on brilliant optics.
Light-colored accounts have proven to be more effective. They inspire and encourage positivity.
However, consider this criterion in light of the requirements of your lens. The goal is to make your restaurant stand out, but above all to adapt the content to the tastes of the audience concerned.
Change Perspectives:
The culinary space is very visual.
The aesthetics of the kitchen affects the psychology of Internet users. Create original photos that meet their expectations to make a difference and motivate them to cross digital barriers.
There are several options regarding content to make the dish stand out.
So try to:
- Playing on perspectives with shots from above (flatlay)
- Give movement to your dishes
- Show how it goes โbackstageโ: ingredients, chefsโฆ
The example of the Instagram account of At Vincent and Nicolas is best for showing how to change perspectives.
Use All Post Formats:
Instagram is a social network that pushes its users to spend a lot of time browsing the different publications.
Thus, to use Instagram well for your restaurant, you have to bet on this fact and base your strategy on it.
Instagram offers several formats of wholesale publications, images, but also several video formats such as:
Leverage Stories:
Create a window between the culinary concept and the viewer throughout the Story.
Even if the quality of the content is low, Internet users want to see more authentic and spontaneous content.
The Instagram story is a great way to communicate with your target, because the response is quick and easy.
Exchange private messages and build loyalty.
Post Regularly:
The more you post, the more Instagram will promote your account.
The algorithm pushes the content creator. For this reason, it must be organized. Create a schedule and schedule your posts.
The ideal is to publish every day, several times a day. However, we are aware of the difficulty of always being on this social network, so we must find the speed of movement. The right balance is at least 23 messages per week.
Interact with people other than the posted photos and videos.
Go to your target's profile to comment and like your post, react to your story, or send a private message.
Being active sends a positive signal to Instagram's algorithm. Plus, using Instagram with this approach is strategic because consumers will remember you more easily.
Seek Help From Professionals:
Increasing the number of Instagram followers is an essential part of breaking into Instagram.
Buying followers becomes an effective way to increase the number of subscribers and thus make yourself known by the community on Instagram.
Many people wonder how buying followers can help us break into Instagram.
Indeed, buying Instagram followers is a legitimate and necessary action to boost your Instagram account.
Many Instagram accounts opt for this method in order to increase their number of subscribers and their visibility.
You should know that you can buy followers from different websites and only have to pay online once you agree to the terms.
For example, you can buy Instagram followers Doctor-Like starting at $ 6,99.
The site then delivers the desired number of subscribers in a progressive manner that does not activate the Instagram algorithm alerts.
Conclusion:
Throughout this article, we have seen that using Instagram for your restaurant is an essential technique.
But for it to bear fruit, it must be strategic.
So, you can follow the tips above to know how to use Instagram for your restaurant.
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