7 Tips To Use TikTok For Business In 2022

The TikTok is the most popular social networking application in the world.

According to the latest statistics, there are more than 1,2 billion active users every month.

Given its ability to attract a large segment of young people, TikTok is also very popular with businesses.

As a result, the use of TikTok for business has become a necessity for companies in order to attract more customers and engage them with their products.

In this article we will explain what TikTok for business is and we will give you 7 tips for using TikTok for business in 2022.

What is TikTok For Business?

Created in 2016, TikTok has taken a great position in the world of social networks in 2020 after the first confinement.

TikTok is a social network that was developed specifically for mobile devices and is available on iOS and Android.

The majority of TikTok users are young people between 16 and 25 years old with more than 60% of women.

These stats make using TikTok a great opportunity for brands to connect with this demographic.

On top of that, TikTok today offers a new feature TikTok for business for businesses and brands.

TikTok for business is the use of TikTok as an advertising platform to promote your business, products and/or services.

TikTok Ads Manager is a tool that lets you manage your TikTok ad campaign, track performance, and optimize your budget based on the results.

This allows businesses to reach a wider audience, build awareness of their brands and improve the visibility of products and services.

TikTok for business also offers businesses the opportunity to generate leads and sell their products and services directly to TikTok users.

It is therefore an excellent way for companies to connect with their potential customers, improve their visibility and generate leads.

If you're considering using TikTok for business in 2022, here are some tips to help you get started.

7 Tips To Use TikTok For Business In 2022

TikTok for business offers a host of services and tools to help businesses grow and gain visibility.

TikTok for business is a great way to promote your business and make it known to the general public.

Thus, we offer you these 7 tips to take full advantage of TikTok for Business.

BrandTakeover, TopView and In-Feed Ads:

The TikTok for business platform offers three different types of services:

• BrandTakeover
• TopView
• In-Feeds

But before understanding what the difference between the 3 services is, you have to understand how TikTok for business works.

Like any other social media ad platform, TikTok's platform asks you to define your target audience:

• the son-in-law
• Age
• The localisation
• The interests
• Language

And TikTok for business then gives you the ability to deliver your ad to that target audience.

BrandTakeover:

The BrandTakeover ad appears as soon as the TikTok app is opened.

This feature allows brands to promote their products and services to TikTok users.

Advertisers also have the option of broadcasting a 3 to 5 second video or simply an image that appears for 3 seconds.

topview:

TopView advertising is the premium ad format for TikTok for business.

With a duration of 15 seconds, this is a dynamic format that allows users to see your ad at the top of the app and on the homepage.

TopView advertising is ideal for companies wishing to promote their products or services to TikTok for business users.

In-Feed:

In-Feed advertising is a longer format for advertising video, 60 seconds.

The video appears in users' feed and gives them the opportunity to interact with the content.

It is broadcast in autoplay, that is to say without user intervention.

Sound is also enabled by default.

This video should be interesting enough for users to watch it to the end.

Using The Hashtag Challenge:

Hashtags are very powerful on TikTok so companies can use them to challenge their followers and also increase the number of subscribers.

For example, a travel company could ask its followers to share a video in which they explain why they love to travel.

Or, a cosmetics brand could ask their followers to create a makeup tutorial using their products.

TikTok challenges can easily fit into your business marketing strategy and TikTok is a great way to generate leads.

One example of Hashtags challenges is the company Guess, which launched the #InMyDenim hashtag to encourage followers to post videos while wearing Guess clothing.

Branded effect

The branded effect gives businesses the ability to add filters, special effects, and stickers to their TikTok ads.

These tools can help brands stand out and connect with TikTok users.

To use the branded effect, TikTok for business offers businesses to choose from a selection of effects that can be customized to suit their brand.

Companies can also create their own effect in collaboration with TikTok.

Once an effect is created, it is available to all users.

Partner With Influencers:

Social networks have emerged a new type of marketing: influencer marketing. And TikTok is no exception to this phenomenon.

Influencers on TikTok have a great influence on TikTok users. They can help promote your business or product by sharing sponsored content.

There are plenty of TikTok influencers who are willing to collaborate with brands.

You can find TikTok influencers by searching on Google or using TikTok influencer search tools.

LiveShop:

TikTok's Live Shop feature allows businesses to promote and sell their products directly to TikTok users.

TikTok launched this feature in China in November 2020 and it is now available in several other countries.

To use the Live Shop feature, businesses must first create a TikTok online store.

Once the store is created, businesses can start adding products and special offers.

TikTok users can buy the products directly from the videos.

KPI tracking:

Like any other social media advertising platform, TikTok for business gives you the ability to track KPIs.

TikTok for business offers different data that you can track, like:

• the number of views
• the number of likes 
• the number of comments.

This data will help you know if your content is performing well or not.

KPIs help you improve your TikTok content based on the data you collect.

Buy TikTok Followers:

To complement the proper functioning of TikTok for business, you have to think about buying TikTok followers to increase your visibility.

Buying followers on TikTok is a very effective technique to improve your visibility and thus attract new followers.

There are several platforms that offer this service such as Doctor-Like. 

These services allow you to buy subscribers from just a few euros, which is a very profitable investment.

In addition, from Doctor-Like, you will get quality subscribers who will also engage with your content.

Conclusion:

Throughout this article, we have clearly seen that there are many reasons why TikTok for business is a great option for your business in 2022.

These seven tips will give you a good overview of the possibilities offered by TikTok for business and how to use it to your advantage.

Keep in mind that this list is not exhaustive, and there are other ways to use TikTok for business that can be even more effective for your business.