5 Tips for Your Restaurant Marketing Strategy

Social networks have become essential tools to promote your business.

With billions of monthly active users, many businesses including restaurants have shifted their focus to social media marketing.

Many people have tried to develop a restaurant marketing strategy on social networks, but without success.

Do not worry!

With the right tools and the right advice, you can be sure of success.

In this article, we'll give you 5 tips for a successful restaurant social media marketing strategy.

Choose Target Social Networks:

Deciding which social network to use is very important to the success of your restaurant social media marketing strategy.

Different social networks have different purposes and also different audiences. Thus, it is necessary to make the choice of social networks to use so as not to waste time and effort.

Here are the best social networks to use according to their usefulness:

• Facebook: It is a social network with the most users and the most opportunities for dialogue. It's not enough for you to have a Facebook page and just share content. You need to create a community. You need to grab the attention of your followers and also interact with them. Take the example of McDonald's France. The marketing strategy of this restaurant chain is to attract a young audience. Thus, his Facebook page offers exciting content with a touch of creativity to encourage followers to interact.

• Instagram: It is common to use this social network to post photos and short videos of products and services. But the current trend is to show the human side of your restaurant. If you want to build customer loyalty, show your followers the true color of the restaurant, food service procedure, staff activities, special events, etc. to prove that they are part of a big family at the restaurant. For example, Balls restaurant Instagram account in Paris reflects this intimacy, with excellent taste and unique style.

• Twitter: This network is ideal for attracting customers and communicating in real time during an event. You can also serve managers and employees this way during lunch breaks. Thanks to its immediacy, you can use it to inform and engage your subscribers in your daily activities. Leader Jamie Oliver on Twitter shares his creative moments with his followers.

• Google+: Google's social network is preferred in search engine results. Therefore, for a restaurant to appear on Google, it is essential that you have an active account on Google Plus and regularly share relevant content with your followers. It is important to include hashtags in your keywords in your post description. You gain visibility.
• TripAdvisor: It is the largest community of travelers in the world. It's a great way to receive word-of-mouth direct mail in the hospitality and restaurant markets to build awareness and attract new customers. Users can rate you, review your restaurant, and ask questions about your restaurant. So, by grabbing the customer's attention, analyzing feedback, and improving the restaurant, you have a prime opportunity.

Create Specific Posts For Each Social Network:

Settings, users and purposes vary from one social network to another. Creating a single post and sharing it across all networks may seem beneficial, but it doesn't always lead to good marketing results for restaurants.

In particular, keep in mind that you may need to sign up for an Instagram account to see your posts on your Facebook wall.

This creates counter-productive frustration. Twitter posts full of hashtags shared on Facebook don't make sense either.

Posting schedules and regularities also vary from network to network.

Therefore, you must customize the text for each account and program different versions for each network.

Content management tools like Hootsuite help you with this task to save time and get better results.

Engage With Your Community:

Social networks encourage you to respond quickly to messages from users, whether they are comments or private messages.

You can verify your social account and schedule the time to respond to your customers.

This builds trust, creates interactions, and demonstrates restaurant marketing involvement.

Let's take the example of McDonald's France once again. They are at the top when it comes to generating a conversation with Internet users.

Integrate Social Networks:

Include your social media account address in decorations (frames, slate), à ​​la carte, or invoices.

This is the minimum requirement for linking online and offline communications. So be creative and use the dining room as a showcase for your virtual account.

To be successful with your restaurant social media marketing strategy, you just need to be creative.

For example, you can provide a WiFi social network. It consists of offering customers a free internet connection at the restaurant in exchange for data and actions carried out on social networks.

For example, they can subscribe to your Facebook page or share a post indicating that you are in your restaurant so that they can connect. We can also offer discounts on these releases with a mutually beneficial approach.

Buy Followers and Likes:

In the world ofsocial media optimization, asking professionals for help is a great idea.

These professionals will help you better optimize your social networks and achieve your goals faster.

Particularly, you can ask for help from Doctor-Like.

Doctor-Like is a social media enhancement service provider and specializes in social media optimization.

This will help you improve your visibility on social networks, attract more traffic and generate more leads.

It's all about buying social media followers, likes, and even views.

Therefore, you can visit the Doctor-Like website and do the following: 

• Buy followers for social networks: Purchasing Followers is one of the best ways to increase your notoriety on social networks. 
• Buy likes for a post: Likes are also very important to improve the visibility of a post. 

Conclusion:

Throughout this article, we have seen how to succeed in your restaurant marketing strategy on social networks.

It may seem like a daunting task, but following these steps and trying to include them in your restaurant social media marketing strategy will surely give you a starting point to break into social media.

Finally, these tips are not exhaustive, but definitely necessary to start your restaurant social media marketing strategy.