9 Tips To Manage Your Instagram Account For Salon

Instagram is the number 1 app to use if you run a professional hair salon.

Indeed, the platform being purely visual, is the desired solution for trade shows to increase their turnover.

However, without the right tools and guides, it's hard for salons to be successful on Instagram.

In this article, we are going to give you 9 tips to take advantage of Instagram for a hair or beauty salon.

1. Switch to Professional Mode:

To get started with your salon account on Instagram, you need to convert your Instagram account to a business profile.

To do this, connect your salon's Facebook page to your Instagram account. Therefore, you can access various features from a simple profile. 

You can also analyze the page based on your account statistics. If you want to maximize the reach of your message, you are free to broadcast your promotion.

Also, do not forget to write the your account bio living room on Instagram. Consider including:

• Email
• Phone Number
• Link to your website

2. Unleash Your Creativity:

You can use different formats on Instagram to highlight the world of hair salons, spas and beauty salons.

Apart from photos, Instagram offers multiple video formats to publish:

• Instagram Reels: Instagram Reels are a powerful format to give a creative touch to your posts. Consider making Reels for your living room on Instagram.
• Instagram Story: Instagram Story is one of the most powerful video formats on Instagram. If you want to increase the engagement of your subscribers, favor the use of the Instagram Story for your living room.
• IGTV: It is a specific video format for Instagram and is useful if you want to post long videos.

3. Use Hashtags Wisely:

Using the right hashtags will help you stand out from the competition. You can then find your publication in the news feed associated with the hashtag.

These hashtags should be relevant and clearly associated with the post or activity.

Some hashtags are more or less known. Do you find the one that suits you best and try to reuse it under each of your posts? The more hashtags are used and known, the more visible they are.

If you lack inspiration, there are several hashtag generation tools who can improve the visibility of your Instagram account for your living room.

4. Diversify Your Account Content:

Your profile should not only focus on hair and aesthetics, but also posts that inspire you: 

• Makeup tips.
• Examples of hairstyles.
• Care and beauty tips.

You can also publish other aspects of your business. Show:

• your product
• your team
• your most loyal customers 
• behind the scenes of your salon, laboratory or spa.

Be sure to include the address of the salon, lab, or spa in the location of each post. Customers can easily see where you are.

5. Create Branding:

It's important to create some sort of salon branding for your Instagram account, in order to stand out from the competition.

For example, you can use a set of recurring colors in your publications, or a very distinctive logo.

This means that you must always make sure to improve the quality of your publications. You can:

• Use editing software
• Use a better camera
• Use instagram filters for professional effects.

6. Boost Your Account Performance:

There are several Instagram accounts for hair and beauty salons looking to boost performance on the platform.

By using the right tools and providers, improving the performance of Instagram accounts is possible, especially with Doctor-Like.

At Doctor-Like, you can:

• Buy authentic and legal followers from 6.99 €
• Buy views from 0.99 €
• Buy Likes from 3.99 €

7. Reply To Comments:

Show your commitment by responding to negative and positive comments. You have to show them that you are available when they need it.

If you receive a negative comment, say, for example, that you regret the bad customer experience and that you would be happy if you could change your mind about future services.

On the contrary, you must respond for each positive comment. "Thank you" or "We are very satisfied with your visit and hope that you will come back soon".

Increase your sympathy capital and that you care about them Please show it to your customers.

8. Increase Your Visibility:

Add celebrities focused on hair, aesthetics and spa. In return, they can subscribe to your profile and bring you subscribers and even potential customers.

Enter hashtags related to your profession in the search bar and like and comment on other expert posts, so don't hesitate to let them follow you.

The more interactions you have, the more your profile will be visible. You will acquire new customers and build your own Instagram community.

9. Use Instagram Adds:

You can develop Instagram ads to promote your Instagram account.

This contributes to a bad reputation. There are several ways to promote on Instagram.

But the easiest way is to promote your publication. Once your photo is posted to your business account, click the Promote button at the bottom right of the image.

You can then track how many people have viewed or interacted with sponsored posts in your app.

Use Instagram's targeting tools to reach the people who matter most to you.

You can segment by location, demographics, interests, behaviors, lookalike audiences, or auto-targeting.

All these selection criteria allow you to achieve your goals with precision and attract new customers.

Conclusion:

Instagram has become a channel that you can use to increase visibility and increase traffic to your business, from a simple application to share your daily life with your loved ones.

A real creative showcase to show your talent to as many people as possible. 

Don't miss this effective digital presence.

Do not hesitate to use the services of Doctor-Like to increase your chances of success.