Micro Influencers: Definition and Tips

Influencers are people who have a large following on social media and use that audience to promote your products or services.

Influencers feature many of the content creators, but also they are the ones who use their Instagram accounts to generate revenue.

Influencers are separated into two categories:

• micro influencers
• macro influencers

Micro influencers and macro influencers are those who advertise brands.

In this article, we will fully understand who are micro influencers and also what are the differences between micro influencers and macro influencers.

Also, we will explain well what are the methods used by micro influencers on Instagram and what are the other tricks to use on Instagram.

Who Are Micro Influencers And Micro Influencers?

Definition of micro-influencers

Micro influencers are Instagrammers who have less than 100 followers. 

Micro-influencers are usually content creators who are passionate about their niches.

They maintain an engaged and also loyal community that is hungry for their type of content.

Micro influencers are distinguished from other influencers by their ability to maintain a close relationship with their community, which facilitates the transmission of their message.

Fluid communication with the community is an asset to consider for micro-influencers and also for brands.

Indeed, for new or small brands, you have to win customers and retain them. 

So what better than micro-influencers or micro-influencers to spread the word.

Taking the example of May Berthelot who is a French micro-influencer.

Thanks to her loyal and engaged community on Instagram and YouTube, May Bertholot is a fashion micro-influencer.

She is a relevant example of micro-influence and how brands use micro-influencers to gain customers.

May created a "give away" contest that she promoted on her Instagram account for the "videdressing" business.

Here we can see how micro influencers proceed by keeping close communication with their communities.

What is Micro Influence?

Micro-influence is a marketing strategy that uses the services of micro influencers.

But why?

The answer can be summed up in one word: trust!

Since micro influencers have a community engaged with their content and also who trusts them, it is easier for a brand to solicit them to promote its products or services. 

These also have a more viral effect and therefore create a much more effective marketing buzz than a simple post published on social networks by the brand itself.

Micro influencers have smaller communities than macro influencers, however, they have a strong ability to influence their community. 

As a result, it is possible for a brand to reach many more people by using micro influencers or micro influencers.

Thus, micro-influence is a marketing strategy that focuses on the trust that subscribers have in micro-influencers or micro-influencers and on their ability to influence their community.

What's the Difference Between Micro-Influencers and Macro-Influencers?

In the world of influencer marketing there are 3 types of influencers:

• Micro-influencers.
• Macro-influencers.
• Ambassador.

The ambassador being a unique representative of a brand, is different from the concept of micro-influencer and macro-influencer.

So, we are going to mention 3 differences between a micro-influencer and a macro-influencer.

1. Number Of Subscribers:

The number of followers is a very big difference between micro influencers and macro influencers. 

Micro-influencers have on average between 1000 and 10000 subscribers, while macro-influencers have several hundred thousand or millions of subscribers. 

The difference matters because it determines the potential reach of micro influencer posts. 

The number of subscribers to an Instagram account does not necessarily determine its importance or notoriety. 

Many micro influencers have less than 1000 followers, but produce quality content and have a strong influence on their community.

It's important to consider the quality of content rather than the number of followers when researching micro influencers. 

2. Audience Engagement:

Micro influencers have a smaller reach, but their engagement is also much higher than macro influencers.

Micro influencers are people who have a strong influence on others, due to their notoriety and/or the quality of the content they produce.

Their audience is more engaged and receptive to what they post.

They also have a better knowledge of social networks and the communities to which they belong.

It's true that micro-influencers are not part of most followed accounts on Instagram, but perhaps their community engagement with their community with their content is much higher than that of celebrity accounts.

So, if you want to start your marketing strategy using Instagram, consider engaging micro-influencers.

This will allow you to increase your visibility and reach a more engaged audience.

Also, hiring micro influencers is much safer. Indeed, you are sure that the audience you are paying for is a real audience and not "fake followers".

3. The Cost Of Partnership:

Hiring micro influencers is surely much cheaper than hiring a macro influencer.

Since micro-influencers lack experience, their cost per thousand (CPM) is affordable.

Thus, we can note that partnering with micro influencers has several advantages:

• High commitment.
• Less risk.
• Cheaper.
• Target audience quickly reached.
• More confidence in your product or service.

The Different Methods of Approaching Instagram Micro Influencers

To work with micro influencers, there are two methods of approaching them:

• The "push" method
• The "pull" method

In the following, we will clearly define the two methods and give you our recommendations on which method to use if you want to get in touch with micro influencers.

The push method:

The "push" method is the 1-to-1 search procedure for micro-influencers by browsing social networks to find the right accounts.

The search can be done manually or using dedicated tools.

There are free and paid tools to identify micro-influencers. These tools are both useful for identifying relevant accounts to approach, but also for analyzing their audience and their engagement. 

However, the "push" method has several disadvantages:

Lots of time wasted searching for micro-influencer accounts.

The quality of subscribers is not guaranteed.

Lots of time and effort wasted managing micro-influencers.

The Pull Method:

The "pull" method consists of publishing your partnership request on one of the micro-influence campaign research platforms. 

These platforms are dedicated to finding influencers for advertisers. 

On the one hand, micro-influencers post their profile there and list the types of products or services they are willing to promote.

On the other hand, you as a service seeker post your request and wait for one or more micro influencers to apply.

Thus, you will have the opportunity to see the account history of interested micro-influencers and you can base your decision on real statistics and data.

Finally, we recommend the "pull" method to approach micro influencers, because it saves you time and energy.

The Growth of Micro-Influencers

A while ago, corporations and brands focused on macro influencers as they sought greater reach.

However, they forgot that having millions of subscribers does not always mean a successful marketing strategy, especially for a new brand or a new product that is intended for a specific use.

This is when micro-influencers were able to establish themselves as an alternative for macro-influencers.

They began, then, to attract the attention of brands or companies that:

• Seek authenticity: Micro-influencers are people who have a loyal and engaged community because they share similar values ​​with their followers.
• Seek to establish privileged relationships: Micro-influencers are able to create personal relationships with their followers, which is important because it helps build mutual trust.
• Have more targeted audiences: Micro-influencers often have specific and targeted communities, which gives them the opportunity to reach potential customers who are more interested in the products and services they sell.

Is It Effective To Engage Micro-Influencers?

Since micro influencers carry the trust of their followers and are considered authentic, it is recommended to work with them.

To be clearer, working with micro-influencers or micro-influencers helps you gain the trust of Internet users, thus building a solid base of consumers.

Indeed, micro-influencers or micro-influencers do not engage in just any advertising campaign, given their different personalities and interests.

That being said, here are the reasons why you should hire micro-influencers on Instagram:

• Micro influencers have a huge impact on your business: They influence both the purchase and the buying behavior of consumers.
• Micro influencers have a large active community: Micro-influencers have a much larger and more active community on social networks.
• Micro influencers have better credibility: Their community is mostly made up of real fans, because micro-influencers are not chosen lightly. They were chosen for their talent and authenticity. Micro-influencers have better credibility with their followers.
• Micro influencers are cheaper to hire: Unlike macro-influencers, micro-influencers do not charge high fees. They have a smaller community, which makes them cheaper to hire.

Other Techniques To Use To Increase Your Visibility On Instagram:

If you too want to reach the level of a micro-influencer and increase your visibility on Instagram, we offer some tips to help you:

• Better quality of photos and videos: All micro influencers pay attention to the quality of their publications. Better quality equals better communication.
• More Instagram Stories: The best way micro-influencers use to engage their communities is to post Stories and share their dailies. One more tip, the majority of micro-influencers use applications to improve the quality of their Stories.
• Better descriptions: The description of your publications and even that of your bio is very important to attract the attention of the subscribers.
• Collaborating with other influencers: If you notice, micro-influencers collaborate in creating content to better engage their communities (and also gain new followers).
• Follow Trends: Trends are usually in new Instagram features and Hashtags to follow.

Another technique to improve the visibility of your Instagram account is to use performance improvement tools, such as Doctor-Like.

Indeed, Doctor-Like helps you boost the performance of your Instagram account by offering you legitimate services.

How does it work?

Doctor-Like offers you several services, Paris them:

• Buying Instagram Followers: It helps you to gradually increase the number of followers of your account by providing you with real Instagram followers.
• Buying Instagram Likes: If you want to increase the reach of a post, Doctor-Like provides you with the desired number of Likes from real and legitimate accounts.
• Buying Instagram Views: Buying Instagram Views contains three different services: Views for Videos, Views for IGTV, and Views for Stories. Doctor-Like lets you choose which instagram video format want you to boost and provides you with the number of Views you want. 

So, if you want to take a step further in your career as a micro-influencer, take a look at the services of Doctor-Like.

Conclusion:

Throughout this article, we have seen that using micro influencers is an effective strategy to increase your visibility on Instagram. 

The latter indeed have smaller networks, but much more committed than the macro-influencers. 

As a result, micro influencers have a more significant impact on their community.

It is therefore important to choose the right micro influencers, and to use the right strategy to approach them. 

Also, we have seen some tips for becoming a micro-influencer or a micro-influencer.

Finally, if you really want to become one of the best micro influencers, you have to put in the effort and know when to ask for help from the professionals, like Doctor-Like.