How to Get Started in YouTube Marketing [9 Steps]

How to market on YouTube?

Whether you are a freelancer, an entrepreneur or a professional, it is important to have a strong online presence. 

Indeed, it allows you to reach several audiences and increases your visibility. However, the number of people watching videos on the internet keeps increasing every year. 

So there is a lot of competition on YouTube to stand out and attract potential customers. 

Therefore, creating interesting content is the key to successful online business: how to market on YouTube?

Here is an article that will help to better understand how to do marketing on YouTube?

Why Marketing On YouTube?

YouTube is a very popular online video platform that continues to grow every year. 

Indeed, there are almost 300 million active users per month on YouTube (more than Facebook) and more than 100 additional hours are added to the platform every minute thanks to users creating original content.

In Marketing on YouTube it is possible:

• Increase traffic to your website or blog
• To gain a loyal following 
• To generate product sales or registrations for your services 
• Create a community of engaged users

To better target your Marketing.

 Indeed, when you follow content (a channel) on YouTube, it is possible that this channel will appear to other users who are looking for content similar to theirs and thus increase the chances that they will also connect to your channel. 

Your potential audience will therefore be able to discover your channel, and if the content is of high quality, they will not hesitate to follow you.

As a result, users will be able to discover your community and appreciate your content.

You can then do Marketing on YouTube thanks to various tools such as annotations, the creation of playlists or by sharing links on other social networks so that it is even easier for your subscribers to access the content they like. . 

But how to get started? Here is a list of the main steps to start marketing on YouTube.

9 Steps to Get Started in YouTube Marketing

1. Define Your Channel Purpose:

Before starting your YouTube channel, you must clearly define the objective you want to achieve. 

This objective will determine how we can work, what we want to obtain and therefore the type of content that will be created.

Getting into YouTube marketing is a whole new challenge for anyone who loves communication and videos in general.

But starting without having a specific objective is a real risk, there are a lot of things to do and you don't always know where to start.

2. Define Your Content Category

Defining the category your content falls into is very important.

You need to define what area your content is going to be in, so you don't get confused when you create labels on YouTube and also to find the right people to approach with your advertising.

If the channel offers different types of content, it is always possible to create subcategories to make them clearer.

3. Create Your Channel

To create your own YouTube channel, you must start by creating a Google brand account or you can do it from your personal Google account.

The difference is that with a Google brand account, you will have more control over personal data and the name of your channel.

This type of account allows multiple authorized users to connect to the YouTube channel.

Your account name will be the same as the one on your Google+ brands, so make sure it aligns with the rest of your company's branding strategy.

4. Schedule Video Posting

Once your YouTube channel is created, you can start planning the publication of your videos.

It is important to plan the content you will publish on your channel, because this will ensure that there is follow-up and consistency in the publications. 

Once the publication is set for each month or week (depending on your publishing rhythm), don't forget to put it in your calendar! 

This can be very useful if later you want to find original ideas during the "desert" time such as the end of year celebrations.

In addition, it will also allow you to plan social networks and blogging (to create a buzz).

5. Write The Scripts

Once the goal of the chain is defined you can start writing your scripts.

This may seem difficult to do, but if the content category is well defined, it doesn't have to be complicated.

You'll need to make sure you have the right tone for your audience and know the language used by the community watching content on YouTube to be comfortable with the dialogue.

You can get really creative with the characters, as long as it doesn't stray too far from your personal brand and doesn't get in the way of understanding the message in relation to the viral content that's being released.

This point is very important, because it will determine if this idea can turn into a good YouTube video or not! 

6. Shoot Videos

Now is the time to start shooting the videos.

If you want to shoot a video in the best possible quality, here are some tips:

• Experiment with multiple angles and distances.
• Use a tripod.
• Check lighting and sound.
• Pay attention to the background.
• Use a professional microphone.

7. Publish Your Videos

Once the videos are filmed and edited, they must be published. 

You can do this on your YouTube channel, but also on your social networks (Facebook or Instagram for example). 

This will allow you to reach a wider and therefore potentially more numerous audience for your project. 

You will then have increased visibility without having to invest in paid PPC campaigns like Google Adwords for example.

8. Optimize and Promote Videos

YouTube video optimization is necessary for success in YouTube marketing.

First of all you have to optimize with keywords.

Keywords are important because they decide whether your work will be viewed by someone looking to solve a problem or an opportunity.

We may use keywords to optimize the visibility of our videos on YouTube, by writing short and relevant descriptions that contain these keywords. 

Afterwards, you have to use more visuals and organization.

For example, titles should be so that each word commented by a capital letter.

Another example is to create an impactful video preview, which will attract viewers, and this should be a traffic generator for your video.

9. Buy views and subscribers

Another step to ensure YouTube marketing works is to buy either video views or subscribers for your YouTube channel.

Doctor-Like offers the possibility to buy YouTube views and also buy followers for your YouTube channel.

In the case of YouTube views, you can buy the number of views you want for your video as well as the period over which the views will be published.

In the case of YouTube subscribers, you can choose the number of subscribers suitable for your needs and finalize the purchase to give a boost to your YouTube Marketing strategy.

10 YouTube Content Ideas to Create

1. Share Customer Reviews

Sharing customer reviews in your YouTube videos can be very helpful for customers and others who watch your content.

It is important not to lie to people saying that all their problems have been solved or that they are satisfied just because it may not be possible to answer certain questions anymore, that would have the adverse effect on your image and give viewers a bad impression.

To create a positive opinion it is enough to have a common objective between the customer and you, it could be a mutual satisfaction.

2. Introduce Your Team

Showing the team behind the video production and the people who work with you is a great way to build community.

People like to get to know others and it's easier for them to like your content if they like you in the first place.

So don't hesitate to show your team to followers to boost your YouTube marketing strategy. 

3. Do Tutorials

Clients love learning from you, and they love learning techniques that will make them successful. 

However, don't ask them too much effort to find your content or make a considerable effort to understand what you want to say. 

Use a simple method like creating YouTube tutorials so it's easy for them to learn about your brand.

4. Vacation Videos

If the end of the year is approaching, prepare to include holiday tips in your videos. 

Learn how to create a Yule log, make a DIY gift or even present your electronic wishlist and realize that everything you need is already at home!

5. Use Promo Videos

Promoting your videos is a key success factor.

Many authors on YouTube have promo videos which are made just to promote their new video and attract them to their channel so they can see it, give it a star and share if they think this new video is relevant to watch.

Positive reviews can be very important as they can grow your popularity quickly.

6. Make Videos To Advertise

If you have an important announcement to make, it's a good idea to make it on video. 

The videos are shared several times on social networks and YouTube, so it's the best way to announce news to all your fans.

Even if your ad is not for a product or service directly related to YouTube Marketing, it may still be of interest to people who might follow your advice.

7. Show How Your Product Works

Customers are always looking for evidence and studies to understand how a product works. 

Showing your new product and how to use it is a great idea, but it can also be used on your old, existing content like user guides.

Indicate the way forward by showing the process rather than “saying” what needs to be done. 

8. Opt for Podcasts

Podcasts are an effective way to boost your YouTube marketing strategy.

As a result, use podcasts to broadcast your content on YouTube, give personal development advice (for example: for support in Digital Marketing), give the keys to improving your blog or even present your products and services.

9. Do Interviews

Interviews show your expertise and allow you to be credible with your audience. 

Interviews are preferred if your themes do not exceed a maximum of 20 minutes, because the public is less attentive to the length.

So, don't hesitate to include interviews in your YouTube marketing strategy.

10. Organize Live Streams

Live Streams can be another method to get started with YouTube marketing. 

Just deliver a live-stream for an hour or more live and you'll attract thousands of people to your YouTube channel.

This type of event is quite simple to organize and it can be interesting to create traffic around the brand or the product that you are trying to reach with YouTube Content Marketing.

Conclusion

Throughout the article, we have seen that Marketing on YouTube is an activity that requires time and dedication. However, the results are guaranteed in the long term.

Several steps should be taken into account before starting. So you can follow our 9 steps to start YouTube marketing.

This article has well clarified the simple ideas to use for creating and publishing YouTube Marketing content.

If you are just getting started in YouTube marketing and want to boost your effort, take a look at the website of Doctor-Like.