How to Promote on Instagram with Videos in 2022

Being the social network par excellence, Instagram is one of the best for using purely visual content to promote your business.

All the same, it is necessary to know how to use all the video formats and pictures for drill on Instagram, given the high competition.

To stand out, several content creators and influencers have relied on Insta video to promote on Instagram.

Insta video is a powerful tool to reach your audience quickly and also engage them.

In this article, we are going to tell you how to promote on Instagram with videos in 2022.

Visual Content To Promote on Instagram:

Video formats are very important for social networks, especially Instagram.

Indeed, Insta video is an asset for Instagram users.

First, videos automatically play in the News Feed. As a result, they attract the attention of followers.

Second, Insta video helps spread your message easily. To be clearer, using video to express yourself will give you a chance for message clarity that you can't find in photos.

However, when using the video format to promote on Instagram, you should pay attention to the following points:

• The quality of your videos must be optimal (brightness, background, etc.)
• The orientation of the video: For the Story and the Reels, you must use the vertical format. For IGTV, you have freedom of choice.
• Video content: Your audience is always looking for original content to engage with.

Best Practices for an Insta Video:

Insta video can be used to draw people's attention to the product. To stand out from the competition, companies can rely on visual sponsors.

This method is very effective when you want to place advertisements natively in your newsfeed. Businesses can also use influencers to promote their brands and buy Instagram views.

It should be noted that there are a few small rules to follow for Insta video:

• The video must be in MP4 format
• Duration should not exceed 60 seconds (except for IGTV).
• The size of the video must not exceed 50 MB.

As mentioned before, always use the best quality for videos when promoting on Instagram. HD or full HD quality are the preferred qualities on the platform.

Also, you have to choose the corresponding orientation with each video format.

For the format story:

Video Length: 15 seconds 

Video direction: Vertical

Video quality: high

For the format Reels:

Video Length: 15-30 seconds 

Video direction: Vertical

Video quality: high

For IGTV format:

Rules for Promoting on Instagram:

Posting a video on Instagram should not be underestimated. 

To generate engagement and not have to constantly buy Instagram views, it must be done under certain conditions.

Thus, in order to build a brand image and an undeniable notoriety, we give you the following rules to follow:

• Define your niche: Before you start publishing, you have to define your niche and your objectives. This helps you better impact your audience.
• Improve description: Writing of your description is very important to promote on Instagram. Always try to include keywords to describe your video.
• Use the right hashtags: Hashtags help in the categorization of your video, but also in the visibility on Instagram. You have to choose the right Hashtags for your video and add it to the description. If you don't know which Hashtag to use, you can use a generator from Hashtag.
• Improve Story Telling: The secret to a successful video is Story Telling. Before posting a video on Instagram, be sure that you have perfected the art of Story Telling.
• Betting on Stories: The Story is one of the most powerful video formats on Instagram. This format helps you engage your audience and share your day with them. Also you can use multiple filters to attract new users too.
• Insert visual quotes: Visual quotes are effective in grabbing the attention of your followers.
• Engage your followers: For example, at the end of each video, you can make a short call to your subscribers to comment or share. This is a simple technique and used by several influencers.
• Post regularly: The fact of posting regularly, helps you enormously to promote on Instagram. Indeed, your subscribers will always have the need to find fresh content. Also, the fact that you publish regularly, pushes Instagram to show your videos on the Feed of your subscribers.

However, to promote on Instagram with videos, you must succeed in obtaining the number of views sufficient to ensure better visibility.

If you are just starting out on Instagram, you may find it difficult to reach a large audience. So, you have to think of creative solutions like buying views.

From home Doctor-Like, you can buy views for your Instagram videos to boost the visibility of your account and ensure stable and organic growth in the future.

Conclusion:

Throughout this article, we have seen well how to use videos to promote on Instagram.

We have seen what are the best practices for each type of video, but also some rules for success on Instagram.

In order to promote on Instagram with videos, you need to have a clear and ambitious strategy.

You must also ensure optimal performance for your account. If you need a performance boost, opt for Doctor-Like's Instagram services!