Find out how to go live on TikTok in a few steps
Are you a fan of TikTok and want to share more with your community through live videos? This article will detail everything you need to know to have a successful live performance on this platform, covering the prerequisites and the process of setting up your broadcast.
Conditions for doing a live on TikTok
Before you can launch your first live, it is imperative to know certain conditions to respect. TikTok indeed imposes some requirements to ensure the quality of the lives broadcast on its network. Here are these conditions:
- Have at least 1000 subscribers : To avoid spam and other inappropriate content, only accounts with at least 1000 subscribers are authorized to broadcast a live. So, if you don't yet have this audience, work first to build community loyalty before considering producing lives.
- Minimum age required : Users must be at least 16 years old to make live videos on TikTok. This age limit is intended to protect minors and ensure appropriate content on the application.
If you meet the criteria above, then you are ready to start your live journey on TikTok!
Prepare before launching your live
Before you jump into the deep end of TikTok lives, take a moment to plan and organize your video. Here are some tips to help you in this process:
- Choose a goal : What do you want to accomplish with this live? Maybe you want to promote a product, share an event or simply interact with your subscribers? By having a clear idea of โโyour expectations, you will be better able to arouse the interest of your audience.
- Keep in mind that the principle of live is to be spontaneous and interactive, so don't hesitate to encourage participants to ask questions or leave comments in order to create a positive dynamic around your broadcast.
- Prepare your environment carefully : Make sure you have a good internet connection, a smartphone or tablet with a sufficiently charged battery, and test your sound and visual equipment beforehand to avoid any unpleasant surprises.
How to start a live on TikTok
Now that you're ready to perform your first live performance, it's time to put these step-by-step tips into practice to successfully enter the virtual stage:
- Open the TikTok app on your smartphone or tablet.
- At the bottom of the screen, tap the โ+โ icon to access the content creation interface.
- Select โLiveโ at the bottom of the screen, located to the left of the "Video" option. If this option is not available, it means that your account does not yet meet the conditions required to go live.
- Give your live a title : At the top of the screen, the first step is to choose an eye-catching and relevant description for your video. This will attract the attention of TikTok users who will see your broadcast in their news feed.
- Select the subject of the live carefully and possibly add popular or relevant hashtags linked to your theme to further increase the exposure of your live.
Tips for effectively hosting your live
While streaming, keep in mind that you are talking to your community in real time. It is essential that you remain in control of the situation while being flexible and attentive to your audience:
- Show spontaneity and authenticity : Don't try to be too perfect, show yourself as you are and your subscribers will surely like it.
- Interact with your audience : Take the time to answer questions, greet your new subscribers, thank the people who send you gifts and carefully monitor the reactions of your viewers. Fluid, clear and engaging communication will help create a pleasant and friendly atmosphere.
- Show originality : Don't hesitate to suggest creative ideas or organize games to entertain your audience and encourage them to come back during your next lives.
Partial conclusion
After these few steps and with good preparation, successfully doing a live on TikTok should no longer be a secret for you! Now all you have to do is develop your strategy and increase interaction with your community during your live broadcasts.
Adopt good practices in summary form:
- Respect the conditions for doing a live (subscribers, age)
- Plan and organize your live content
- Carry out a full-scale test before broadcast
- Animate your live effectively and spontaneously
- Interact with your audience regularly to establish proximity and engagement
With all of these key elements taken into account, your path to success on TikTok is mapped out and just waiting to be traveled. So don't wait any longer and embark on this wonderful live adventure on TikTok!