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How to do Lives on Tiktok

Everything you need to know about TikTok lives: How to make and succeed in your live broadcasts

Since its launch in 2016, the TikTok application has won millions of users around the world. If you have just joined this platform or want to improve your presence, it is important to know all the features available to interact with your subscribers, especially live. In this article, we explain how to do lives on TikTok, optimize their quality and gain visibility.

What is a TikTok live?

Un live TikTok is a live broadcast that you can do from the app on your smartphone. This is a means of communication very popular with users, because it allows them to interact with their subscribers in real time. Viewers can send messages during the live stream, to which the person broadcasting can respond directly.

Conditions for doing a live on TikTok

Before embarking on your first live broadcast, it is worth checking whether you meet certain conditions:

  1. Your account must be verified: the procedure consists of confirming your phone number.
  2. You must be at least 16 years old to access TikTok's Live feature.
  3. Your profile must have a minimum of 1 followers.

If you meet these requirements, the live feature will be automatically enabled on your account.

How to start a live on TikTok?

Here's how to start a live broadcast:

  1. Open the TikTok app and log in to your account.
  2. Click the "+" button at the bottom of the screen to access the camera.
  3. Tap on the โ€œLiveโ€ tab which is located at the bottom left.
  4. Give your live a title: use interesting keywords to attract users' attention and encourage them to join your broadcast
  5. Start your live by pressing โ€œGo Liveโ€.

Note that you will not be able to edit your title or add filters once the broadcast has started.

Optimize the quality of your lives

Choosing good lighting

As with any video, lighting plays an important role in the quality of the broadcast. Make sure you have enough light to be clearly visible. Favor natural light or install a soft light source in front of you.

Stabilize your smartphone

To avoid shaking during broadcasting, it is recommended to use a support (tripod, stabilizer) to hold your smartphone in a fixed position.

Test your internet connection

Check that you have a good internet connection (4G or Wi-Fi) to avoid cuts and slowdowns during your live performance. Do not hesitate to carry out a flow test before starting the broadcast.

Attract and retain subscribers thanks to lives

Carry out regular broadcasts

To increase your visibility on TikTok, it is recommended to do lives on a regular basis: this will allow your subscribers to become familiar with your schedules and be more inclined to follow your account.

Interact with comments

Take the time to read and respond to the messages your viewers send you during the broadcast. This will give a positive image of you and strengthen the engagement of your community.

Offer interesting and varied content

Consider varying the type of content offered during your lives: advice, question-and-answer sessions, sharing of tips, etc. You can also collaborate with other TikTok users to enrich your offer and have a more dynamic interaction.

Promote your upcoming lives

Don't forget to announce your next lives on your other social networks (Instagram, Facebook, Twitter...) and in your TikTok stories to encourage your subscribers to come and join you. You can also use hashtags and mentions to increase your visibility.

Respect the rules of the application

To preserve the quality of its services, TikTok is implementing certain restrictions regarding the content broadcast during lives:

  • It is prohibited to broadcast offensive, shocking or discriminatory videos.
  • Hate speech and harassment are also prohibited.
  • Non-compliance with copyright (music, films, etc.) may result in sanctions.

Please respect these rules in order not to incur possible limitations or suspensions of your account.

In summary, doing lives on TikTok is an excellent way to interact with your community and gain visibility. Make sure you offer interesting and quality content to attract and retain your subscribers. Don't forget to follow the different steps for starting a live as well as the application instructions.

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