The lucrative potential of TikTok: How much does 1 million views bring in?

TikTok is considered one of the most popular social media platforms today and is growing exponentially. As a creator on this platform, you might be interested in monetizing your videos. In this article, we will discuss how much 1 million views on TikTok can earn, approximately.

How the remuneration system works on TikTok

To understand the estimation of income on TikTok, you must first look at the remuneration system put in place by the platform. Unlike YouTube, which monetizes primarily with ads before or during the video, TikTok relies more on tips and virtual gifts that users can offer creators during live broadcasts.

Virtual presents and livestreams

Indeed, TikTok launched a livestream-based monetization system some time after its launch, called “livestream”. When a user hosts a livestream, audiences can send gifts, animated emoji, to creators to support their artistic efforts. These gifts are purchased via TikTok's internal virtual currency (called "coins").

When you receive these gifts, they are converted into diamonds, which you can then exchange for real money. The value of diamonds is directly linked to the number of coins spent to purchase them, with a commission charged by TikTok. In the end, you can expect to win around 50% of the value of the prizes in real money.

Redistribution of advertising revenue

However, this source of income is not the only option for creators on TikTok. Since late 2020, TikTok began redistributing advertising revenue to users with a "Pro" account who regularly post content.

This redistribution takes the form of a fund called the TikTok Creator Fund, with an initial envelope of $200 million. Assuming that the turnover that the platform generates is taken into account, it is estimated that approximately 4 dollars for each thousand views are returned to this fund.

Evaluating earning potential for 1 million views

Let's now move on to analyzing how much 1 million views on TikTok can bring in, taking into account the two main sources of income mentioned above: virtual presents and the redistribution of advertising revenue.

Earnings from virtual gifts

To estimate your revenue from virtual presents during livestreams, you should analyze your audience and their engagement with your content. The more views you have, the greater the likelihood that someone will buy a virtual gift and send it during your live.

On the other hand, it is not easy to determine how much 1 million views can bring in just by considering virtual presents. Let's take as an example a creator who followed a strategy aimed at maximizing his income with livestreams:

-/li>Generate engaging content to attract the maximum audience
• Organize regular livestreams to increase the likelihood of receiving virtual gifts

Based on this, we could estimate that this creator would collect around $1000 for every million views.

 

Earnings from the TikTok Creation Fund

To estimate your earnings from the TikTok Creator Fund, you can use the assumption mentioned above that approximately $4 is returned to the fund for every thousand views.

In this case, for 1 million views, you could potentially earn around $4000. However, this estimate should be taken with caution since TikTok does not disclose exactly how the funds are distributed among the various participating creators.

Other potential sources of income

In addition to virtual gifts and the TikTok Creation Fund, there are other potential sources of income for creators on the platform, including:

• Partnerships with brands and sponsors
• The sale of derivative or personalized products (merchandising)
• The use of affiliations and promotional links in video descriptions'

These revenue streams can vary greatly depending on your audience, marketing skills, and ability to negotiate with business partners.

Summary of potential revenue estimates

Given the information presented above, it is difficult to give a precise answer to the question "How much does 1 million views on TikTok earn?". However, we can outline some hypotheses based on the different sources of income.

Thus, we mentioned a potential gain of 1000 dollars from virtual presents during livestreams and an estimated income of 4000 dollars from the TikTok Creation Fund. Considering these numbers, you could expect to get between $1000 and $5000 for 1 million views.

That said, it is important to note that these estimates are approximate and are highly dependent on several factors such as the engagement of your audience, the quality of the content produced, and your marketing and negotiation skills with partners.