How To Build Audience Loyalty On YouTube: 3 Tips


 

With over 2 million active users and over 300 hours of videos added every minute, YouTube is the largest video platform in the world.

This makes it harder to compete on YouTube and everyone is looking to retain their YouTube audience.

Indeed, with this huge amount of content added to the platform and the number of channels increasing every minute, it becomes essential to know how to retain your audience on YouTube.

In this article, we are going to provide you with 5 tips on how to retain your audience on YouTube while remaining authentic to your content.

build audience loyalty on YouTube_introduction

Innovate in Storytelling:

While it is easy to create your youtube channel, it is definitely difficult to maintain a stable editorial line to please your audience.

Thus, our first tip for retaining your audience on YouTube is to always innovate in storytelling.

Indeed, storytelling is a technique adopted by all Youtubers who have succeeded in attracting the attention of Internet users.

Take the example of Cyprien, who is one of the former French Youtubers and who knew how to retain his audience on YouTube.

build loyalty on YouTube_Cyprien

We can notice that Cyprien manages to have millions of views for his videos.

So how did he manage to do it?

The answer is simple: Storytelling.

The young Youtuber knew how to innovate in storytelling to attract the attention of his audience on YouTube.

However, it is true that he was able to innovate in Storytelling, but the discipline is not always easy for everyone.

So, we offer you some rules for storytelling:

    • Fixing a spatio-temporal frame: Setting your story's time and place is very important to help your viewers better imagine and visualize the setting of your story.
  • Use easy-to-understand language: Your audience is made up of many different people. Thus, it is important to use a language understandable by everyone. 
  • People get bored quickly: Always know how to keep your viewers engaged with your story:
  • Optimize The End Of Each Video:

    Knowing how to end your video is as important as knowing how to start your video.

    To be more precise, the end of each video is as important as the whole video itself.

    But why?

    Indeed, the last ten seconds of the video constitute a critical moment in terms of judgment and impressions.

    build audience loyalty on YouTube_Squeezie

    During the last 10 seconds, the viewer is likely to remember both what you are offering and asking them to do.

    Thus, our second tip to retain your audience on YouTube is to optimize the end of the videos.

    To optimize the end of your videos, you can use one of the following methods:

  • Add a touch of suspense: If you're starting a series of linked videos, leaving some suspense at the end of each video will guarantee you more views for the next video. This technique is effective in retaining your audience on YouTube.
  • Announce upcoming releases: Knowing how to announce upcoming posts is very important to grab the attention of your subscribers. 
  • Include calls to action: Indeed, at the end of your video, you can include calls to action to encourage your viewers to react with your content.

  • The example of Squeezie is one of the best examples to follow when it comes to optimizing the end of its videos.

    In this video, he asks his viewers to watch an old video related to the same topic. Therefore; he manages to retain his audience on YouTube and also to have more views for his videos.

    Implement Audience Feedback:

    Subscribers tend to react to your videos in the comments section.

    This is where you can see if your content is appealing to your audience or not.

    Also, it is in this section that you can interact with your subscribers and show them that you are listening.

    Let's take the example of the Youtuber stainless steel who takes the time to respond to his audience and show them that he is there.

    build audience loyalty on YouTube_Inoxtag

    With a simple comment, this youtubeur was able to retain his audience on YouTube and he assured that they will be there for his next video.

    Another plus side of the comment section is that it shows you what your followers think of your content and if they have any suggestions for improving it.

    Your subscribers like to see that you are listening and implementing their feedback. This makes them feel like they have influence over your content.

    An example of subscriber suggestions in the comment section is this comment on a video by Mcfly and Carlito.

    build audience loyalty on YouTube_McFly

    Thus, listening to the requests of your audience and implementing their feedback is essential to retain your audience on YouTube.

    Buy YouTube Views:

    Buying YouTube views is a technique used by many Youtubers to engage their audiences.

    However, this technique is poorly estimated by Internet users given the lack of information and the sharing of good practices.

    Thus, we are going to explain to you how buying views works and why it is beneficial for building audience loyalty on YouTube.

    Buying YouTube views works like this:

    First of all, you have to find a reliable supplier who will provide you with a guaranteed service. This can be done in several ways such as asking for recommendations or checking reviews on the service. If not, you don't have to look far, Doctor-Like is one of the biggest providers of social media performance enhancement services in the UK.

    build audience loyalty on YouTube_AvisClients

    Then you just have to choose the service that suits you and also the amount of views you want to buy. From home Doctor-Like, you can buy views from 9.99 Euros.

    build audience loyalty on YouTube_DoctorLikeIn the end, you just have to enter the URL of your YouTube channel and proceed to payment.

     

    Give Your Channel An Identity:

    Given the great competition on YouTube, it is important to create an identity for your channel in order to retain your audience on YouTube.

    Even if you choose your niche and you manage to have an audience that trusts you, several other channels can take your subscribers easily.

    So, finding an identity for your YouTube channel becomes a matter of survival.

    Several elements can be part of your channel's identity:

  • Colors: The colors you use are part of your identity. For example, if you use bright colors it will be part of your visual identity.
  • The logo: Not far from the colors, the logo is your brand image and should represent your channel.
  • The decor: The backdrop you use for your videos should be unique to your channel and remind your subscribers of you.
  • To see what a YouTube channel identity means, we will take the example of the YouTube channel Michou.

    build audience loyalty on YouTube_Michou

    With its unique logo and these colors, Michou has been able to retain its audience on YouTube.

    Conclusion:

    Throughout this article, we have seen several tips for retaining your audience on YouTube.

    What is important to remember is that you have to diversify the techniques used in order to better retain your audience on YouTube.

    Ranging from storytelling to buying YouTube views, the techniques are diverse and also easy to implement.

    Finally, if you use these techniques, but you want to improve the engagement of your audience with your YouTube channel; take a look at the services of Doctor-Like.