13 Tips To Use TikTok To Promote Your Business

Are you looking for new ways to promote your business?

Social networks are part of everyone's life today. They have become essential for marketers to promote their businesses.

TikTok is the app for you!

TikTok is a video sharing app that is hugely popular with young people.

It's very popular with teens and young adults, making it a great tool for promoting your business.

In this article, we are going to see how to sort profit from TikTok to promote your business.

What is TikTok?

TikTok is a social network launched in 2016 by the Chinese company ByteDance.

The platform didn't have much success for a while until the first lockdown started in 2020.

Since then, TikTok has more than 1.2 billion users around the world and is becoming one of the most popular platforms, especially among young people.

TikTok allows users to create and share short videos of up to 60 seconds.

TikTok content is mainly musical or humorous.

The particularity of TikTok is that it highlights creativity and spontaneity thanks to its tools for adding visual and sound effects to videos.

TikTok also allows users to follow other users' content and comment on it.

Basically, TikTok makes it possible to share videos with formats following:

• Dimensions: 1080 x 1920
• Vertical Orientation
• Format MP4
• Videos should not exceed 60 seconds.

A particularity of TikTok is that the platform will show you content oriented specifically to your interests thanks to its advanced algorithm.

Why Use TikTok To Promote Your Business?

First, let's take a look at the TikTok numbers:

• Over 1.2 billion users.
• The majority of users are young people between 13 and 25 years old.
• On average, users spend 52 minutes per day on the application.

This tells us the importance of using TikTok to promote your business.

Young people spend a lot of time on TikTok and this platform is a great way to reach your potential customers.

In particular, attracting young people to TikTok can be synonymous with having long-term customers.

Imagine that you have a customer who uses your product from the age of 15 and who is constantly engaged with your brand, this means that this individual is a customer forever and who will promote your product among their acquaintances.

This is where the power of TikTok as a platform to promote your business comes through.

It has thus become imperative for businesses and organizations to use TikTok as a part of their marketing strategy.

In the following, we are going to give you 13 tips for using TikTok to promote your business.

13 Tips To Use TikTok To Promote Your Business:

1. Unleash Your Creativity:

TikTok is a platform that encourages productivity and creativity.

Users need to entertain and have fun with short, funny and creative videos.

If you know how to effectively communicate your message through TikTok, people are more likely to be interested in what you do.

So don't be afraid to unleash your creativity on TikTok!

Use the tools at your disposal to produce content that will capture viewers' attention.

For example, TikTok offers visual and sound effects that you can use to enhance your videos.

2. Improve The Quality Of Your Videos:

Every day, over 1 billion videos are watched every day. This is a huge number which proves that the competition is great.

TikTok has given everyone the opportunity to become a content creator, which is awesome.

However, that means you need to stand out among all the other videos.

There are several elements to take into account such as the quality of sound and images.

It should also be noted that users are always looking for high video quality given the high number of videos.

To do this, here are some tips to improve the quality of your videos: 

• Use a good camera or camcorder. 
• Take the time to properly set up your camera before you start filming. 
• Optimize software settings for better picture and sound quality. 
• Pay attention to the small details that make all the difference (eg lighting).
• Practice to improve your videos quality. 

3. Show Your Personality:

Users like to find out who you are as a company, but also as a person.

So, consider sharing moments that show who the team is behind your brand and what your values ​​are.

It's also important to create content that matches your industry and shows how you handle each situation.

This transparency will make you Gain someone's trust of your customers and prospects.

4. Capture Attention From The First Seconds:

The first few seconds of the video are the most important, because this is when viewers decide whether or not to watch the sequel.

It is therefore important to capture the attention from the first seconds by using interesting visual and sound elements.

5. Use Trending Music:

TikTok lets you see what music tracks are trending right now.

Use these tracks for your content and be up to date with the latest popular music.

When choosing which songs to use for your video, be sure to research the songs that fit your business.

For example, if you are a travel agency, use relaxing and Balinese music to promote your activity.

Otherwise, if you are making a promotional video for an exclusive offer, consider using music with an up-tempo.

6. Organize Lives:

Lives are a very powerful way offered by TikTok to promote your business.

TikTok lets you create a live show that will air on your channel and your followers will be able to view your content in real time.

This can be useful if you are hosting an event or want to announce something to your followers. 

7. Participate In Challenges:

One of the strengths of TikTok is indeed the challenges.

Content creators on TikTok like to set up challenges for users to have fun and interact with each other.

Challenges are a great way to promote your business because they allow you to be creative, engage with your audience, and show off what your business has to offer.

Make sure to follow TikTok and keep up to date with the various challenges there. Your business can participate in a challenge and gain visibility.

8. Post Regularly:

Posting regularly is important to keep your audience engaged. 

TikTok supports scheduled posts, so you can plan ahead and never forget to post.

TikTok also lets you repost popular content so you can enjoy the success of other users.

This can be especially useful if you're struggling to generate enough content to maintain an active presence on TikTok.

9. Post Videos In Series:

The idea of ​​creating video series is to grab users' attention and keep them engaged.

If you post regularly, your audience will be more likely to come back for more.

In addition, users are always curious to know the rest of a story, this can be a great way to retain them.

For example, if you have a channel about cooking, you can make a series of videos about how to prepare a particular dish. 

Or in case you have an online store, you can make a series of videos about the new products you receive.

The possibilities are limitless !

Just be creative and have a

10. Post Your TikTok Videos As Reels On Instagram:

TikTok videos and Instagram Reels are very similar. Both have a maximum length of 60 seconds and users can post videos on both platforms.

The main difference is that TikTok is video-centric, while Instagram is photo-centric.

Suddenly, you can post the same TikTok video on Instagram as Reels to attract more followers to your TikTok account.

11. Leverage Hashtags:

Hashtags are a powerful tool of TikTok and they can help you draw attention to your account and promote your business. 

Use relevant hashtags that match your industry or the type of content you post.

To find the Hashtags that are trending, just go to "Discover" to see all the trends on the platform.

12. Create A Professional Account:

Upgrading to a professional account will allow you to track detailed statistics of your activity and access tools to improve your performance. 

13. Use Professional Services:

To use TikTok to promote your business, you need to know when to use professional services to improve your account performance.

Doctor-Like is one of the leading social media performance improvement service providers in France.

We offer you:

• Buying TikTok Followers: We provide you with quality followers who will interact with your content.

• Buying TikTok Likes: We offer you TikTok likes for all your posts. These TikTok likes come from real and active users, which makes them very valuable for improving the visibility of your TikTok profile.

• Buying TikTok views: We offer you TikTok views for all your content. These TikTok views come from real and active users, which makes them very valuable for improving the visibility of your TikTok profile.

Conclusion:

Throughout this article, we have seen well how to use TikTok to promote your business.

TikTok is an incredibly powerful platform for reaching consumers and building your brand.

With 13 different tips, you have everything you need to start using TikTok effectively to promote your business. 

Feel free to experiment and find what works best for you and your business.