15 Tips To Make The Most Of Instagram Reels

Are you an entrepreneur who wants to use Instagram for marketing your business? 

Are you afraid that your efforts will not pay off or that they will take too long to complete?

It's easy to use Instagram to promote your business, if you know what you're doing and how to do it right. 

This article contains information on what an Instagram Reel is and how important it is in promoting your business. 

We've also put together a non-exhaustive list of tips to make full use of Instagram Reels to your advantage!

Use these tips and learn how to make the most of Instagram Reals.

What is an Instagram Reel:

An Instagram Reel is a short video posting format that is available on Instagram.

The Instagram Reel allows users to share videos with a minimum length of 15 seconds with their followers. 

These videos will appear in chronological order on your News Feed, and users can also post Instagram Reels from their computer.

Also, Instagram Reels have the following features:

• Maximum duration of 30 seconds (60 seconds for professional accounts)
• Vertical video format.
• Possibility of production from several videos.
• Several video effects.
• Music library rich in trendy songs.

Instagram Reels are a more or less new concept, launched in August 2020.

Since its launch, Instagram Reels have been used by thousands of users and brands to tell their story, share moments and get a message across.

As a result, we will see in the following why Instagram Reels are beneficial for your business.

Why Instagram Reels Are Important For Your Business:

Still hesitating to start using Instagram Reels for your business? 

There are several reasons why Instagram Reels are important to your business. 

Here are some of the main reasons: 

1. Instagram Algorithms:

Instagram has over a billion active users who post content every minute.

Of the millions of photos and videos posted daily, only a handful have high visibility.

Since Instagram Reels are a relatively new option, Instagram's algorithms favor them in visibility.

So, putting effort into creating content in the form of Reel can be very useful to boost your marketing strategy.

2. Instagram Reels Are Here Forever:

Unlike Stories, Instagram Reels are permanently added to your profile.

As a result, you will have a much easier time sharing them with your subscribers.

You can then follow up and see what happens after the Instagram Reel is posted. 

With this information, it will be much easier to know if your Instagram Reel is understood by your audience or not. 

3. The Hashtag Section:

The Hashtag section is very important for Instagram Reels because the goal is to spread awareness about your Reel.

So if you put relevant hashtags, your Reel Instagram will be seen by more people.

Use a sentence or two to describe what your Reel Instagram is about and add the corresponding hashtags to it.

4. A Touch Of Creativity:

Creating Instagram Reels requires a high level of creativity. 

So the Instagram Reel is a great way to add a touch of creativity to your content and set yourself apart from other businesses on social media. 

Instagram Reels are also a powerful tool for marketing and business. 

5. The Interactive Aspect Of Instagram Reels:

Instagram Reels create an emotional connection between the user and the content creator.

Therefore, they give businesses a voice and allow to communicate with customers in a personal way.

So using Instagram Reels for your business is a great way to create interaction with your customers and provide insight into the product or service you offer.

15 Tips To Make Full Use Of Instagram Reels To Your Advantage:

1. Trigger Engagement

Similar to Stories, Instagram Reels offer you the functionality to add GIFs to your Reels.

This is very important to trigger engagement on your Instagram Reels.

It is important not to forget this step, because the Reel will stimulate your community and invite them to interact with your content by clicking “like”, commenting, sharing...etc.

2. Present Creative And Engaging Content 

The Instagram Reels format is created to inspire creativity.

So, don't hesitate to create an original and atypical Instagram Reel.

To do this, do not hesitate to vary the formats: Reels in vertical video, animated Reels… create the format that will best correspond to the content present on your channel/profile.

We may also suggest placing icons or symbols to draw the viewer's eye to the important part of your Instagram Reel and to make good use of transitions.

Either way, you need to come up with an Instagram Reel that's unlike any other.

3. Be sure to include subtitles for all your videos

Most of the time, users watch Instagram Reels without sound. 

Therefore, it is very important to make sure to include subtitles for all your videos. 

This will make Instagram Reels more readable and understandable, especially if your content is in a foreign language.

Adding captions will increase follower engagement.

4. Use Trending Music In Your Instagram Reels

Music tracks have magical power over followers.

You just have to follow the trends and find the right piece.

For this, there are several platforms that list the best music of the moment.

Always check trending on Spotify or Apple Music to find out what music is trending.

5. Don't Stress About Which Content Is Best For Followers

Your followers always need creative content. 

Therefore, one should not stress about what kind of content you can post as an Instagram Reel.

The Reel Instagram was created to encourage creativity.

As a result, your subscribers will always find interest in your creative and exceptional content.

The goal is to keep followers engaged and interested in what you post. 

6. Share Your Instagram Reels In Stories

As with any other type of post, photos or videos, you can share Instagram Reels to your Stories.

Indeed, both have a duration of 30 seconds which makes them compatible and complementary.

By using Stories, you can increase the exposure of your Instagram Reels. 

Also, you can take advantage of Stories features to increase follower engagement.

7. Use Hashtags

Hashtags are a powerful tool offered by Instagram. 

Surely when you add hashtags to your posts, it can help your content get discovered and shared by people who are not your followers.

In addition to offering a better visibility for the general public, hashtags also increase the organic reach of the Instagram account.

Here are some tips for using hashtags to your advantage:

• Use relevant and popular hashtags.
• Add at least one hashtag to each post.
• Don't be too pushy with hashtags, it may offend users. 
• Change your hashtags depending on the type of content you post.

8. Place Your Text In The Center Of Your Reel

If you use text, always remember to place it in the center of your Instagram Reel.

The reason behind is that the other parts are full of button which can make the experience unpleasant for your subscribers.

Taking the example of Loic Suberville which includes texts in the center in the middle of his Instagram Reels.

9. Use Transition Effects

Transition effects wow real Instagram. 

Using them is a great way to create a unique and engaging visual experience for your followers.

They can then increase your subscriber engagement and attract new subscribers.

Use transition effects to:

• Create a sense of excitement or suspense 
• Show different aspects of your business 
• Increase engagement and attract leads 

10. Embed Your Reels On Your Website 

Instagram offers the option to embed your Reels directly on your website. 

This allows you to build around Instagram and showcase your Reels, while gaining potential new customers for your business.

As a result, you can gain more followers for your Instagram account and also you can offer a unique experience to visitors to your website.

11. Choose A Cover Photo For Your Instagram Reel That Provokes Curiosity 

Your Instagram Reel cover photo is the first point of contact your followers have with your content.

So, you have to think about choosing the right cover photo to encourage them to open your reel.

The example of Khaby lame is the best when it comes to cover photos for Instagram Reels.

12. Thank People Who React To Your Content

A great way to increase engagement is to thank people who follow you and react to your content. 

Reach out to them directly when needed, such as if they've used a like button or shared a link to your content.

Also, you can respond to relevant comments to make them feel like you're there for them.

13. Include Your Brand Logos 

The inclusion of your brand logo is very important to make your identity known. 

Not only does this add credibility to your account, but it also allows potential customers to quickly recognize your products or services. 

Taking the example of chefclub who includes his logo in all his Instagram Reels to emphasize his identity.

14. Create Reel Teasers

If you're starting a series of Instagram Reels, creating a Reel Teaser is a great way to keep them waiting and make sure they come back.

We must think that this Reel is creative, intriguing and engaging.

Therefore, your followers will find a reason to follow your series and react with your Instagram Reels in the future.

For example, the famous Kallmekris_4 makes Teaser videos for his series to encourage his followers to watch them.

15. Think About What's Trending In Reel Instagram

Stay up to date!

This is the key to success when it comes to Reel Instagram.

Instagram is a social network of fleeting trends that are constantly changing.

So, you always have to be up to date with the latest trends to maximize your chances of success.

Instagram Reels are a good tool to boost your marketing strategy and your visibility on Instagram.

But, your efforts to create Reels will be in vain if you don't already have the right follower base and therefore a good number of Likes.

As a result, you have to think about opting for a service that can boost follower count and Likes.

Doctor-Like is an Instagram service provider that offers several packages to help you improve the performance of your Instagram Reels.

You can buy Likes for your Instagram Reels or simply subscribers to increase the visibility of your account, thus the visibility of your Instagram Reels.

Conclusion:

Throughout the article, we've seen the reasons why it's important to use Reel Instagram, and the tricks you can use to get the most out of this app. 

The Instagram Reel provides a great opportunity for businesses to showcase their products and services, and connect with potential customers. 

With a little effort, you can use Reel Instagram to your advantage and dramatically improve your presence on this social network.