Instagram is one of the social media platforms that has over 960 million users.
The platform offers you the opportunity to share your moments with your loved ones and anyone else.
This paved the way for influencers to appear on Instagram.
How to become an Instagram influencer?
To answer that question, we've created the ultimate guide to becoming an Instagram influencer.
Indeed, there are thousands of influencers and influencers on the platform, but only a few have managed to make it their career.
We wanted to know how they managed to become influencers on Instagram so that everyone can follow them!
That's how we decided to create this free guide that will let you know how to become an influencer on Instagram and accumulate several hundred or even thousands of subscribers in a month.
What is Influencer Marketing?
Influencer marketing is a very new type of marketing. Influencer marketing focuses on the power of certain individuals to get others to buy into an idea, product or service.
The networks are full of influencers, but the difference is how to sell your value.
One of the most relevant examples of influencer marketing is YouTube celebrity PewDiePie.
When he demonstrated a large number of followers on his Youtube channel, he signed a partnership with the producers of a horror film, filmed in the catacombs of Paris.
His partnership consists of creating videos in the catacombs during which he faces challenges.
This partnership was able to promote for the movie and also it earned PiewDiePie millions of views for his videos.
So let's imagine what power you can have if you become an Instagram influencer.
What is an Instagram Influencer?
Unlike celebrities, Instagram influencers are everywhere. They have become real stars on social networks.
Instagram influencers have huge notoriety due to their large number of followers and engagement with them.
They influence their followers, which makes them role models for many people.
In most cases, they communicate through content created or taken from another site such as Instagram or TikTok.
Most important for influencers is how to use the follower base they have to monetize their pages.
Instagram influencers usually have a niche of expertise that they sell and use to sell their services.
2 Types of Instagram Influencers: Micro-Influencers VS Macro-Influencers
There are two types of Instagram influencers: micro-influencers and macro-influencers.
Both types of influencer have pros and cons, but it depends on what you are looking for as a brand influencer or marketing partner for your business.
1. Micro-Influencers
The question that arises is: what is a micro-influencer?
These are people who have a small Instagram audience (less than 100 followers). These people have significant influence on Instagram, and sponsor brands rarely seek out partnerships with them.
This type of influencer usually maintains personal communication with their followers.
In fact, personal communication is an asset for the micro-influencer. They have a very specific audience that they can easily influence.
2. Macro-Influencers
These are people who have a very large following on Instagram (over 100 followers).
These individuals are successful, in the world of digital marketing in general, because they can influence a lot of potential customers for your business.
Trademarks often seek to work with macro influencers with over 100 followers and large influencers are not considered.
They have a very large following on Instagram, but the communities of these influencers can be hard to reach for influencer marketing.
Given their large number of followers, companies request their services to increase awareness of their brands.
How to Become an Instagram Influencer in 6 Steps?
It's very simple to become an influencer on Instagram.
You just need to be a person who watches the world and takes pictures to share them with your followers!
You don't have to be the one who posts all the time, just be the one people follow!
How to Become an Instagram Influencer? Follow the steps below to learn:
Step 1: Create Content
The first step is to create content that will attract people to your account and make companies want to use your services.
But how to do it ?
Before you start, you have to choose a theme that interests you. You don't just need to add content, but you need content that is important to you and of quality.
We advise you to create content that your audience likes and that is more difficult to find on the Internet for this theme, i.e. niche information or a new angle.
Step 2: Buy Instagram Followers
Becoming an influencer is easy, but becoming an Instagram go-to influencer is hard. So to become a real influencer you must already be popular.
The easiest method is to buy to become popular by buying fake followers on Instagram.
All people who have a good community do it.
Do not hesitate to buy real ones, and then become a reference influencer.
At first everything is fine, you have a few hundred followers on your Instagram account and they are mostly people you know.
When you already have a community, it is possible to become an influencer on Instagram.
You just need to boost your instagram profile by buying followers.
This way your content will appear for more people on searches.
Step 3: Interact with followers
It's no secret that time and effort are two things you need to put in place.
There is a reward at the end for your work! Nothing is done quickly. You must be patient and persistent!
It's going to take some time to see tangible results - but that's okay: anything important takes time.
The keys to success in social media are people and how you interact with them.
Your followers will be no less interested if you actively interact with them.
When the communication is well directed and specific, you can be an influencer easily.
Here are some tips you can follow.
- Include calls to action in your posts.
- Use polls in Stories.
- Distribute prizes from time to time.
Step 4: Create creative content
Creative content captures the attention of your followers in a positive way. So you need to create content that will interest them.
Also, a good influencer is the one who posts content that attracts professionals.
A lot of creativity on Instagram comes from being organized.
First of all, you have to create a publication schedule to keep a certain regularity in your publications.
To become an influencer, you need to start curating your content.
Afterwards, you have to focus on the type of content itself. For example, the content that engages the most is Story.
Several influencers on Instagram use Stories to attract the attention of their followers and redirect them to their publications.
Second, the content you post should be specific and out of the ordinary.
You need to create content that will make others want to engage with your posts.
So, it's important to be careful not to post just for the sake of posting, even though it can be fun sometimes.
Indeed, writing your description well and finding a good title will increase the visibility of your publication! Your description should determine what you mean and where people want to go next when they click on the post.
Step 5: Engage with brands
To really become an influencer on Instagram, you have to go through two steps.
The first is to have your follower base growing and engaged.
The second is to start collaborating with brands or partners in order to generate content for followers, attract more traffic and obtain other collaboration opportunities that will allow rapid growth in subscriptions.
Generally, brands are looking for content or promotional material. This can be a good opportunity to get a partnership.
The easiest method is to identify target brands to get noticed.
But what else can I do?
You can also start sending direct messages on Instagram. This method is a direct method to get in touch with brands and start a collaboration.
Step 6: Become a Brand Ambassador
Now that you've managed to get noticed, you can become a brand ambassador.
The idea is to get paid to promote and advertise a brand or product on social media.
It can be as simple as mentioning a brand very often or more complicated like creating sponsored posts that specifically engage with the brand.
How to find partnerships for Instagram?
Not sure how to find partnerships?
Don't worry, we'll help you understand the procedure.
The first thing you need to do is understand your audience: what topics are people interested in (or not interested in)?
What themes speak to the brand or company you want to partner with?
What audience is the brand looking for?
Then think about how to mix all these points to end up with an effective partnership.
All of this may seem difficult to do alone.
Don't worry, in the next part we will tell you about the platforms you can use.
3 Instagram Partnership Platforms For Influencers
The platforms are many, but the quality differs. Here, we offer you 3 platforms that help you become the best influencer in your field.
Grin:
It is a partnership platform for influencers. In this platform, you can choose to create your profile and fill in all the relevant information about your brand or product so that they can get to know you better before carrying out searches for potential sponsors that most closely match what you are looking for. done .
Cision:
It is a platform that offers you the possibility of accessing the databases of companies seeking partnerships, plus other interesting options.
You will be assigned to companies interested in your services based on the information provided in your profile.
Hypp:
The platform allows you to find companies and companies interested in your profile.
The features of this platform are more advanced, but less convenient compared to others. There are a number of search filters you can use to identify the products or services you want to give your community access to.
What is the Difference Between Influencer and Ambassador?
If you are still wondering what is the difference between brand influencer and brand ambassador, don't worry. We will answer you.
Influencers obtain financial compensation defined according to the influence exercised by them on subscribers, for a short period.
Typically, influencers get paid per post, or for a bundle of posts.
Also, they can have several partnerships at the same time.
For brand ambassadors, exclusivity is necessary. being a brand ambassador means collaborating with the brand.
The Brand Ambassador cannot have multiple partnerships.
The brand ambassador partnership usually has a long duration.
How to Buy Instagram Reels Followers?
As we mentioned, to become an influencer on Instagram, you need a relatively large follower base.
One of the easiest ways is to research influencer partnership platforms on Instagram that allow you to buy external real followers.
To find the best Instagram partnership platform, you also need to consider some things like actual follower cost and experience in this field.
There are many options available on the market for buy โrealโ Instagram followers.
Doctor-Like offers several legit and safe services that helps you get more followers on your Instagram.
Doctor-Like's services are guaranteed to improve your Instagram page and increase your instagram followers and your chances of becoming an influencer.
Conclusion:
Throughout the article, you have had the opportunity to understand what is an Instagram influencer and how to become one.
You have been given good practices to increase the reach of your page to become more and more influential.
It's true that it's a long road to becoming an influencer on Instagram, but you've got all the information you need to start your influencer journey.
You are now ready to become an Instagram influencer.